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F&B / Hospitality
Social Media Marketing
Content & Creative
A Social Engine That Filled a Restaurant Chain’s Tables
Reels-first content and hyperlocal ads took a 4-outlet chain from empty weekday tables to 3-week waitlists.
2.1M
monthly organic reach
+64%
weekday footfall
85K
followers grown in a year
The challenge
Great food, invisible brand. Four outlets across Mumbai with inconsistent pages, no content system and footfall that lived or died on weekends.
What we did
We gave the brand a voice — nostalgic Bombay, modern plating — and a reels-first content system shot monthly at their outlets. Hyperlocal Meta campaigns within 5 km of each outlet promoted weekday offers, while creator collabs with Mumbai food bloggers drove launch-week spikes for every new menu.
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