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E-commerce / Fashion Performance Marketing Social Media Marketing

Scaling a Fashion Store to 5× ROAS

Catalogue ads, creator content and retention flows took a struggling Shopify store from break-even to 5× blended ROAS.

Urban Thread

5.1×

blended ROAS

22%

revenue from retention flows

3.2×

monthly order volume

The challenge

Urban Thread's ads made sales but no profit — 1.8× ROAS, no email revenue, and creative that was outdated the week it launched.

What we did

We rebuilt catalogue campaigns with dynamic product sets, launched a UGC pipeline with 15 creators for always-fresh ad creative, and built retention flows (welcome, browse, cart, win-back) that now drive 22% of revenue at near-zero cost.

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