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Education
Performance Marketing
SEM
Rebuilding an Edtech Funnel to Cut CPL by Half
Broken tracking and generic ads were bleeding budget. We rebuilt measurement, creative and nurture — CPL fell 52%.
−52%
cost per lead
3.4×
lead-to-enrolment rate
₹9.2L
monthly spend saved
The challenge
CareerLift was spending ₹18L a month on ads with a lead-to-enrolment rate under 2%. Attribution was guesswork; the same generic ad ran to every audience.
What we did
First, measurement: server-side tracking, offline conversion imports from their CRM, and a working attribution model. Then segmentation — working professionals vs fresh graduates got different creative, offers and nurture sequences. Weekly creative testing kept fatigue at bay.
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